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IDEC Logo Guidelines and Downloads

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CORPORATE COLORS

The basic colors for the corporate logo are IDEC Red and IDEC Gray. 

IDEC_redIDEC Red
PANTONE 187C
4-color: C20%, M100%, Y100%, K20%
RGB: R163%, G0%, B0%
HEX code: #a30000

IDEC_greyIDEC Gray
PANTONE 423C
4-color: K55%
RGB: R145%, G145%, B145%
HEX code: #737373

Please note: the above values are guidelines only. Even if the color codes or reference values are used, the correct colors may not be reproduced, depending on the printed surface material and the printing method.

When instructing printing agents and contractors, make sure to not only designate the color codes and reference values, but also perform color control to make sure that the final print colors are as close as possible to the designated corporate color.

MARGIN RULES (ISOLATION)

Isolation (margin) rules are in place to ensure enough space between the corporate logo and other visual elements, allowing for easy recognition of the logo.

The diagram below shows the specifications for minimum space required between the corporate symbol and other elements.

IDEC_logo_margins

Do not display large or highly distinctive characters or graphics close to the corporate logo, even if they meet the isolation rules.

In exceptional circumstances, such as limited space (e.g., item edges, signboards, etc.), follow the rules of each design instead of applying the isolation rules. See the design guidelines for examples and exceptions.

PROHIBITED

Do not use other colors.

PROHIBITED

Do not use two colors for the monochrome version.

PROHIBITED

Do not separate the corporate symbol, or use only a part of the corporate symbol to make another symbol.

PROHIBITED

Do not alter the corporate symbol.

PROHIBITED

Do not change the proportions or spacings.

PROHIBITED

Do not change the shape of the gray pattern, except when using the expanded gray pattern style.

PROHIBITED

Do not outline the corporate symbol or add a shadow.

 

PROHIBITED

Do not place the corporate symbol on a background
which interferes with the symbol's visibility.

LOGO FILES

Download all versions of the IDEC logo (all colors and formats)

STANDARD LOGO IDEC_standard

 

RED LOGO IDEC_red

 

GRAY LOGO IDEC_gray

 

BLACK LOGO IDEC_black

 

REVERSED STANDARD IDEC_reversed_standard

 

REVERSED RED IDEC_reversed_red

 

REVERSED GRAY IDEC_reversed_gray

 

REVERSED BLACK IDEC_reversed_black

 

STANDARD WITH TAGLINE IDEC_standard_with_tagline